SEO Foundations
Technical, on-page and content work that earns rankings and authority.
Trusted By 300+ Brand Partners
THE PROGRAM
What ElevateSEO Covers
Three connected workstreams, planned as one program. The foundations that earn rankings are the same signals AI platforms weigh when they decide who to cite.
SEO SOLUTIONS COMPARISON
ElevateSEO™ Results That Stand Out
| Solutions | Alternative Agencies | Primal SEO | ElevateSEO™ |
|---|---|---|---|
| Be Visible Everywhere With ElevateSEO™ | Maximise your brand's discoverability across traditional search, AI search and social media platforms, connecting you with your audience everywhere | ||
| Focus On Conversions, Not Just Rankings | SCXO™ (Search Conversion Experience Optimisation): the end-to-end conversion flow, from search to success | ||
| Comprehensive Technical SEO Optimisation | Optimised for the search-engine technical core and AI crawlability to ensure seamless discoverability | ||
| Quality Backlinks And Digital PR | Amplify authority with digital PR, listicles, UGC and social mentions | ||
| Data-Driven Keywords And Prompts With ElevateTopics™ Strategy | AI-enhanced keyword and prompt research, driven by topic planning to target search intent and semantic clusters, ensuring visibility across all platforms | ||
| AI-Optimised Content And Schema | LLM-readable structure and schema tactics for better AI content understanding | ||
| Tailored Strategy For Each AI Platform | Optimised strategies for every AI platform, maximising impact across channels | ||
| AI Visibility Tracking And Reporting | Our advanced AI tracker, powered by cutting-edge tech, helps monitor mentions, citations and visibility across AI platforms and search engines |
✓ = Included · ✓✓ = Enhanced, AI-driven feature · ✗ = Not included
See Where You Stand Across Every Surface
ElevateSEO includes AI visibility measurement of how your brand appears across AI platforms, which sources those platforms cite in your category and how that changes as the work progresses.
Rankings, traffic and citations sit in one measurement view, so the conversation is always about where you stand and what moves next, not which report to trust.
Brand Presence Performance
- Brand Mentions 595 / 696 +2.0
- Avg. Position 1.9 +0.1
- Visibility 85.5% 0.1pp
- SOV 26.9% +0.4pp
AI Search Visibility Over Time
Top 5 Brand Visibility Tracked Across Time
85.5% 0.1pp
AI Search Brand Visibility
Learn How AI Talks About Your Brand
| Brand | Vis | SOV | Pos |
|---|---|---|---|
| 95.3% | 29.9% | 1.5 | |
| 85.5% | 26.9% | 1.9 | |
| 66.4% | 20.9% | 2.8 | |
| 35.9% | 11.3% | 3.3 |
From Review To Visibility
A five-stage engagement model. The program opens with a review of where you appear today, prioritises the questions that matter for your buyers, then builds, measures and adjusts across Google and the AI platforms as they evolve.
Review
Where you appear today, across Google and AI platforms. Which questions surface your brand, which surface competitors and where the gaps sit.
Prioritise
The questions and entities that matter for your buyers, sequenced by commercial value and how winnable each one is from your starting position.
Build
Content, structure, authority. The pages, entity coverage and source signals that earn both rankings and citations, shipped in priority order.
Measure
Rankings and AI visibility, reported together in one measurement view, so progress reads as one picture.
Adjust
In line with the engagement as platforms evolve. What worked is extended, what changed is re-prioritised and the plan carries forward.
RECOGNISED
You May Have Heard Of Us
Primal's search work has been recognised across regional and global award programs. ElevateSEO™ is the program that work runs on.
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WINNER
Agency Of The Year SEO
Search Engine Land
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EXCELLENCE
High-Growth Companies
Financial Times
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WINNER
Best Use of Search
The Drum
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WINNER
Search Agency of The Year
Marketing Interactive
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EXCELLENCE
Best Use of Insight
MARKies
"The brands being cited by AI platforms in two years will be the ones investing in classic SEO, brand building and entity authority today."
PEAR, ELEVATESEO LEAD, PRIMAL
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Audience Reached
Placeholder figure pending the client-supplied case metrics (#331).
27M+
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Increase in Goal Completions
Blending Canadian Heritage with Thai Culture to Create a Launch Campaign That Stands Out.
374%
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Impressions
Placeholder figure pending the client-supplied case metrics (#331).
33.5M+
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Audience Reached
Placeholder figure pending the client-supplied case metrics (#331).
21M+
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Reduction in CPO
Boosting Revenue Growth for Under Armour in 7 Markets Across Asia for Brand.Com and Marketplace.
350%
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Impressions
Placeholder figure pending the client-supplied case metrics (#331).
28M+
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Audience Reached
Placeholder figure pending the client-supplied case metrics (#331).
15M+
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Increase in Transactions
A heritage brand re-established with local creative and a rebuilt search presence in its category.
118%
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Impressions
Placeholder figure pending the client-supplied case metrics (#331).
19M+
THE SURFACE AREA
Optimised For How Buyers Actually Ask
Buyers no longer type keywords. They ask full questions, compare options and take the answer they are given. ElevateSEO maps the question types that decide your category and builds your presence into each one.
Request A Visibility Review-
- Organic Traffic
- Clicks
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- Organic Conversions
- SERP Visibility
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- Bounce Rate
- Organic Sessions
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- Page Speed
- Keyword Ranking
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- Impressions
- Click-Through Rate (CTR)
WHY NOW
The Answer Layer Is Forming Above The Link Layer
A growing share of category questions is now answered in-line by AI platforms before a click ever happens. The brands cited in those answers get considered. The brands that are not get skipped, without ever knowing the question was asked. SEO remains the foundation. AI platforms draw on the same authority signals that rankings are built on, which is why the two belong in one program, planned and measured together.
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4
Major AI answer surfaces where buyers now research (ChatGPT, Perplexity, Gemini, AI Overviews).
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First
Where the AI answer sits in the journey, before the website visit.
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One
Program covering rankings and citations together.
DEEP DIVE
More On AI Search And SEO
Brand discovery now runs across two layers of search. The link layer is the Google results page, ranked, familiar and still the largest source of high-intent traffic in most categories. The answer layer sits above it. ChatGPT, Perplexity, Gemini and Google AI Overviews compose a direct answer to the buyer's question and cite the sources they drew on, which means a growing share of category research is settled before a website visit happens. Citation logic differs from ranking logic. Where rankings reward a page, citations reward an entity, measured by how completely a brand is described across the open web, how clearly its content is structured for a machine to quote, how much authority its sources carry and how often trusted third parties mention it. Both draw on the same durable foundations, classic SEO plus brand and entity building, which is why running them as separate disciplines creates duplicated work and gaps between them.
Trusted By Ambitious Brands
One search program across Google and AI platforms, measured properly.
Request A Visibility Review
A working session reviewing how your brand appears across Google and AI platforms, and where the gaps are. Findings returned within five business days.
FAQ
ElevateSEO Questions, Answered
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Is AI search optimisation different from SEO?
The levers are the same even though the surface differs. Rankings reward pages and citations reward entities, but both are earned through classic SEO plus brand and entity building, meaning content quality, structure and source authority. ElevateSEO plans the two together as one program, so the work that earns rankings also builds the signals AI platforms weigh when they decide who to cite.
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Which AI platforms does ElevateSEO cover?
The four major answer surfaces where buyers now research are ChatGPT, Perplexity, Gemini and Google AI Overviews, alongside Google's classic results page. Coverage is weighted to where your category's questions are actually being asked, which the opening review establishes before the work is prioritised.
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Do we still need SEO if AI answers are taking the click?
Yes, and arguably more than before. AI platforms draw on the same authority signals that rankings are built on, from crawlable content to structured pages and credible sources. A brand with weak SEO foundations rarely gets cited. SEO remains the base of the program; AI search optimisation extends that base to the answer layer.
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How do you measure AI visibility?
ElevateSEO includes its own AI visibility measurement of how your brand appears across AI platforms for the questions that matter in your category, which sources those platforms cite and how both change as the work progresses. It sits in one measurement view alongside rankings and traffic, so rankings and AI visibility read as one picture.
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How long until AI visibility moves?
It varies by category authority and starting position. Brands with established authority and clear entity coverage tend to see citations move sooner; newer or thinner presences take longer because the foundations come first. Progress is reviewed through the engagement, so you always know what has moved and what is being worked on next.
Other Capabilities You May Be Considering
View All Capabilities-
Search
SEO and AI search visibility planned together, across the surfaces buyers now use to discover brands.
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Strategy
Living strategy shaped by senior strategists, reviewed as the market and the engagement evolve.
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Data
Measurement and intelligence wired through every engagement, so every decision has evidence behind it.
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INSTINCT
Primal's internal AI capability, built on a decade of APAC marketing work, used by senior practitioners to accelerate execution.
